Medium content guides.
Medium is a reading platform where people find essays through topics and curation, which makes it a good second home for long-form writing a business has already published on its own site. These guides cover when that helps, and how to do it without competing with your own blog.
Your site first, then Medium.
The long-form section of our multi-platform guide covers Medium beside Substack and your own website. Medium suits a complete written version of an argument — a piece that stands on its own for someone who has never heard of you.
The detail that makes it safe is the canonical link. Medium's import tool adds one pointing back to the original, so search engines treat your website as the source and the Medium copy as a republication. Publish on your site first, then import. This page collects every guide on the blog that covers Medium; today that is one guide, and the section above is the place to start.
Medium for a business, in detail.
Why your own site stays the original
An article on your own website builds your domain, links to your services and belongs to you. The same article on Medium reaches readers who would never find your site. Copied and pasted, the two versions compete in search. Imported properly, they help each other: Medium's import tool gives the story a canonical link pointing at your page, which tells search engines which copy came first. So the order never changes — publish on your site, then import.
What Medium's rules allow
Medium no longer issues tokens for new API integrations, so a newly built system cannot post there by itself; a person runs the import, which is one short step. AI-generated writing is allowed if it is disclosed, but writing mostly generated by AI cannot go behind the paywall and is not eligible for Boost, Medium's curated distribution. Tools for outlining, grammar or fact-checking are not treated as AI-generated writing. Each publication on Medium sets its own submission rules.
Which pieces belong there
Not every article travels. Arguments, explanations and stories tend to find readers on Medium; pages written mainly to rank for a narrow search are better left on your own site. A sensible system writes that rule down once and applies it to every new article, then adapts only the title and opening for a reader who has never heard of you, keeping the body and its argument as your team wrote them.
What a system does, and what a person does
A system can choose the candidates, prepare the Medium version, pick tags, send the reminder to import, and keep a record of which pieces found readers there and which drew people back to your site. A person approves the Medium version, runs the import and decides whether to submit to a publication. And it only works if long-form writing already exists; without it, the place to start is the writing on your own site.
Medium, built for you.
Republishing long-form writing safely is one branch of the systems we build.
Talk it through with us.
If something here describes a problem you have, a short conversation is the quickest way to find out whether a system would fix it, and what it would take to build. No pitch: if we can't help, we'll say so.
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